Finding blog niche ideas 2017
Searching for a blog niche is one of the first skills to develop or acquire and use continuously for blog and other posts. A niche market is the subset [sub niche] of the broad market to which a specific product, services, or interests relates, and which appeals to a small, specialized section of the population. e.g. cooking is a broad niche category. A subset of this niche will be cooking for kids/the aged and also cooking tips. A niche site may also be related to a particular geographic area or groups of people, industry or age group.
Choosing a niche also relates to a target audience which also influences the topics to cover, and how to present and promote it. It’s also how to get traffic to a site.
A niche is also anything people would do because it makes them happy or alleviates a suffering and so they would like to pay for information on it e.g health related issues like health supplements, healthy foods etc.
The most profitable niches fall under these five areas
- Health and fitness
- Relationships and dating
- Hobbies and interests
The first three are said to be evergreen – which means they are are needed all year round.
Blog niche list
The under-mentioned blog niche lists, some of which overlap, have been stated in their broad categories:
- arts and entertainment
- business and investing
- computers and internet
- e-business and e-marketing
- employment and jobs
- food, wines, cooking
- green products
More niche categories are
- health and fitness
- home and garden
- parenting and families
- politics/current affairs
- self help
- software and services
How to search for a sub-niche
- Pick a niche you know something about [not necessarily be an expert] from the above categories; and
- Search for its keywords
- Search for dictionary.com. Look for ‘synonyms’ and type in niche keyword. After getting the synonyms of the keyword, choose three and type them into Google one after the other for more keyword variations
1.1. type niche keyword + best blog/post/article. From the results page go to the revealed websites and find keywords you can use
1.2 check and use the real-time related searches at the bottom of the search results page (SERPs)
1.3 Google’s keyword planner for more variations of chosen keyword;
1.4 Examine Google suggest options after typing in keyword.
2.0 Check e-books section (kindle) for titles in the chosen niche. Go through the contents of the books and also the best seller list;
2.1 Go through Amazon product listings and product reviews for more ideas.
3.0 Type your niche phrase into the search bar. Check the hyperlinked words in blue from the article, the table of contents and other menus items listed on the left side of the page for more keywords.
Check the following tools, namely
4.0 Ubbersuggest – for keyword variations listed alphabetically
5.0 Answer the public – uses questions, prepositions, comparisons etc. to find questions being asked by people in real time. Put the questions etc into Google for websites where those search terms can be found.
6.0 Wealthy affiliate free keyword tool from which you can also get search volume and competition for chosen keywords;
7.0 Word tracker – gives 40 of the best keywords every single day in batches of 10
Save your list of keywords in a spreadsheet and bookmark relevant sites in your browser for future reference.
These are by no means an exhaustive list of available keyword research tools. There are several paid tools that also show much needed metrics and insight about a keyword or phrase. It is necessary to know the average number of searches in a month and also see how other websites have used the phrase.
You may search Yahoo, Bing, and You Tube for the same terms. Infact some of the tools like keywordtool.io, a Google alternative shows results from all three. Also look for popular groups on the niche from social media platforms like Facebook and twitter.
Also look for adverts and products in the niche. This shows that it is profitable. A niche idea can be used in a number of creative ways both online and offline.
You can then create blog posts with the keywords found adding elements not found in the other posts examined to make yours different by adding other perspectives, images, or making it more engaging etc.
What are niche keywords needed for?
Niche keywords are needed for
- crafting out a niche specific url or domain name [e.g boilingrecipes.com]; or
- finding various niche menu items;
- creating titles /heading for blog topic;
- use with other related phrases in an article or post
You can also use a blog topic ideas generator like Hubspot’s and others for more inspiration on your blog title while maintaining the keywords.
Other guidelines for using niche keywords include the following
- Keywords and phrases are to be used sparingly in a post while writing for the audience, not the search engines. Infact an article full of keywords is not recognised by the search engines. Keywords used creatively in 3-5 places of a post and also in anchor texts of the post is however acceptable.
- Also have in mind how you’ll like to present your posts. Will it be in the form of checklists or resources, how to guides, expert round up, tutorials, pieces of opinion, quotes, etc. If you are interested in lists, if you find a post entitles ‘7 best health blogs’ make yours longer by adding three more points, hence ’10 best health blogs’.
- Also look for influential people in the niche and follow them.
- Use other people infographics or videos and link back to them or give to the attribution to the original producer.
These are the guidelines for finding a blog niche ideas. Do let us know what you think of it in the comments section and please share.